Things are changing in California. Even though our state is considered to be one of the most eco-conscious and our city is at the forefront of technology, there are still obstacles to overcome. A core value of ours was complicated recently when a regulation passed that prohibits the sale of B99 biofuels – our alternative solution to petroleum for more than a decade. While...Read More
On Wednesday, March 3, California Air Resources Board (CARB), a division of the state’s Environmental Protection Agency, presented San Francisco’s greenest tour provider, Incredible Adventures, with a CoolCalifornia Small Business Climate Leader award! CoolCalifornia’s Small Business program acknowledges steps a company takes to reduce its carbon footprint and minimize its environmental impact. To qualify for this award, a...Read More
National Biodiesel Board recently featured our company on America’s Advanced Biofuel website. We were selected as one of eight stories to highlight Biodiesel in Action from coast-to-coast. Check out their video interview here! It was the middle of the night when our owner, Jolie Ginsburg, woke up with a harsh realization: Our petroleum tours to the...Read More
Climate change is real, and people ARE paying attention. Tomorrow, over a hundred world leaders in many fields (including President Barack Obama) are gathering for a Climate Summit at the UN headquarters in New York to begin work on a global agreement to address climate change. The Climate Summit’s website says “The Climate Summit will be about action...Read More
Being sustainable in this industry is difficult; there’s a lot of waste inherent in travel. One of the major issues we face as a green business is what to do with all of our lightly used (and sometimes more than lightly used) gear. Providing camping trips in Yosemite (and adventurous experiences all over the United States) results...Read More
Q. WHAT’S YOUR “FUEL SURCHARGE” ALL ABOUT? WHY DO YOU CHARGE IT? A. Incredible Adventures uses a petroleum-free biofuel fuel. This this isn’t yet common in the industry and isn’t directly influenced by gas prices, but we’re still at the effect of market prices for our fuel, and sometimes even subject to limited supply. The...Read More
GREEN. You’ve seen it in the news, in advertisements, on the television, and in your local stores. With the mainstream media *finally* recognizing the devastating effects of global warming and conscious consumers demanding change, being green is “cool” these days and everyone’s jumping on-board. Corporate “greenwashing” is rampant. You may see the words “Sustainable”, “Eco-Conscious”,...Read More
