On Wednesday, March 3, California Air Resources Board (CARB), a division of the state’s Environmental Protection Agency, presented San Francisco’s greenest tour provider, Incredible Adventures, with a CoolCalifornia Small Business Climate Leader award! CoolCalifornia’s Small Business program acknowledges steps a company takes to reduce its carbon footprint and minimize its environmental impact. To qualify for this award, a...Read More
National Biodiesel Board recently featured our company on America’s Advanced Biofuel website. We were selected as one of eight stories to highlight Biodiesel in Action from coast-to-coast. Check out their video interview here! It was the middle of the night when our owner, Jolie Ginsburg, woke up with a harsh realization: Our petroleum tours to the...Read More
Being sustainable in this industry is difficult; there’s a lot of waste inherent in travel. One of the major issues we face as a green business is what to do with all of our lightly used (and sometimes more than lightly used) gear. Providing camping trips in Yosemite (and adventurous experiences all over the United States) results...Read More
GREEN. You’ve seen it in the news, in advertisements, on the television, and in your local stores. With the mainstream media *finally* recognizing the devastating effects of global warming and conscious consumers demanding change, being green is “cool” these days and everyone’s jumping on-board. Corporate “greenwashing” is rampant. You may see the words “Sustainable”, “Eco-Conscious”,...Read More
