As the General Manager at Incredible Adventures, Jordan is responsible for the overall success and smooth functioning of the business. This encompasses strategic planning, operational oversight, team leadership, ensuring a positive customer experience, maintaining safety and compliance standards, as well as managing partnerships and relationships.
She was inspired to work in the travel and tourism industry after a seven-year stint in Philadelphia sparked an urge to travel and spend time outdoors. This led to a role as an overland-style guide. Following five years of guiding adventures, embracing the ski bum lifestyle, and exploring the world, she transitioned into Operations and eventually into her current role.
One of her favorite aspects of being part of the Incredible Adventures team is the unique opportunity to work across all facets of the business. She values the perspective gained from seeing how each person’s contributions connect and how the team collaborates towards the shared goal of providing the most sustainable and memorable tours in San Francisco.
A particularly memorable experience for her was leading a Yosemite Escape Camping tour with a group of Bay Area locals who had never visited Yosemite before. She found it rewarding to encourage them to step outside their comfort zones and to witness their appreciation for the natural beauty in their own backyard – an experience they might not have had otherwise.
When it comes to personal travel preferences, she enjoys a degree of spontaneity. She appreciates when a trip isn’t meticulously planned, allowing for unexpected discoveries and the freedom to spend more time in places that resonate. South America has always been a favorite destination.
Outside of work, she enjoys spending quality time with her dog, Koda, at the park or beach. Exploring San Francisco’s diverse brewery and dive bar scene is another favorite pastime.
A surprising fact about her is a significant fear of heights, meaning activities like skydiving or cliff jumping are definitely off the agenda.
Jordan’s greatest passion when it comes to the tours offered by Incredible Adventures is the commitment to sustainable travel. She believes in and actively strives to incorporate sustainable practices into all aspects of the tours, as well as in her personal life and travels.
Fun facts about Jordan include earning a black belt in karate at the age of 10 and playing Division 1 field hockey in college.