When you’re a musician, months at a time are spent on the road. Performing in cities across the country, artists run into all sorts of people with different cultures and values. Whereas a city like San Francisco has access to all sorts of eco-friendly options, it would be much harder to come by in the middle of the country.
When Adam Gardner from the band, Guster, noticed how different his life on the road was from his eco-conscious one at home with his environmentalist wife, Lauren Sullivan, they decided to start a non-profit – Reverb – aimed at greening the music industry. From sourcing local food to recycling backstage to running tour buses on biofuel fuel, the Reverb team travels from show to show working both behind the scenes and to educate the public as they go.
With support from big names such as Maroon 5, Dave Matthews Band, Phish, John Legend and many more, Reverb is able to reach an eclectic group of fans – an estimated 13 million to date! When Willie Nelson, one of the organization’s BIGGEST supporters rolled through town, they asked our team to represent Dogpatch Biofuels in the Eco-Village and we we’re honored take part.
Our mini-reverb team arrived on the scene with our co-owners, GM, operations manager, fleet manager, marketing team, guides and more. We had our Bio-Lighter fuel with us and were ready to spread the good word about alternative fuels.
We’re proud to volunteer for such a good cause and Willie, still kickin’ at 82 years of age, can still put on a rockin’ concert. We have to give a shout out to Allison Krauss and her band as well for an incredible opening act!
All in all – fun times with our team, educating the masses about what we’re most passionate about and the chance to see a cultural icon of our generation.