Come on, open it.
You know the bottle we’re talking about. The expensive one you bought on vacation in Napa 5 years ago. The one you got as an anniversary present, or from your boss for a job well done, or that you bought for a “special occasion” that never really manifested. Yeah, THAT bottle. The one gathering dust in your cabinet.
Maybe it feels like the time isn’t right, or that you haven’t reached your goal yet, or that it’s just too “special” to open. Maybe your friends aren’t wine connoisseurs and you think you shouldn’t “waste” it. While those excuses may be legitimate for you, you may be missing out on the chance to celebrate and re-live the experiences that got you the wine in the first place.
Promotion ends soon.
It’s time to live a little: National Open That Bottle Night is coming up on February 28th (this Saturday). This is an opportunity to come together with friends, get creative with a special meal, and finally breathe life into that aging beverage; making new memories and savoring the old ones. Open That Bottle Night was invented by Dorothy J. Gaiter and John Brechter of the Wall Street Journal’s weekly wine “Tastings” column (see their article about OTBN here, and learn some tips to ensure success). They believe that “wine is more than the liquid in the bottle. It’s about history, geography, relationships and all of the things that are really important in life”.
Regardless of the age, price, or varietal, open a bottle of wine this Saturday and relive the memories that make it special.
…And hey, you’ll need some new memories, so come along with us on a Muir Woods and Sonoma Tour, a Napa & Sonoma Wine Education Tour, or even our Napa & Sonoma Overnight Hotel Tour and get a couple new bottles, bring them home, and stick them in the back of the cupboard for a special occasion*. There’s another Open That Bottle Night coming along on February 27, 2016, after all.
*Here at Incredible Adventures, we believe strongly that Wednesdays are special occasions (#WineWednesday). Also any day when traffic is bad, or there’s nothing but reruns. Also all other days. YOU make it special! OPEN THAT BOTTLE!